Despite the facts and figures indicating a strong need for Not-For-Profits to engage their audience through video, there are some misconceptions that hold organisations back from capitalising on the medium...
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Live streaming video is a powerful tool to establish an emotional connection between an organisation and their target audience. A report from IAB found that by the end of 2018,...
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The digital evolution has dramatically shifted the healthcare landscape. Australians are taking charge of their own health care more than ever and want trusted information to bring greater clarity and...
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Video provides countless benefits for healthcare marketers, giving organisations an opportunity to connect, educate and build trust among patients and consumers. At Laundry Lane, we have found that focusing on…
It’s undeniable that video marketing is transforming the way we communicate in the healthcare industry, giving organisations an opportunity to connect and engage with patients and consumers. Below are a...
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Press Release 30 July 2020 There’s a new wellness channel that helps to reduce patient stress and anxiety while in hospital. It couldn’t be more timely. Laundry Lane Productions, in…
Video is one of the most effective training tools available. From product education to compliance and employee onboarding, video constantly comes out on top when compared to text and image-based…
This is an exciting video marketing trend. Long-form and short-form video series with industry experts exploring relevant and interesting topics can really add value to your existing audience and also...
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Video is the undoubtedly the most engaging type of content across all social media platforms. Below, we've listed seven ways you can maximise the potential of video content for your...
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Video builds relationships. Relationships build trust. Trust drives revenue. The rise of digital media coupled with the increased accessibility of information via mobile phones and tablets has created a need…
