Digital Marketing

January 29, 2024

Video with purpose: Laundry Lane becomes B Corp Certified

By Alexandra Cordukes | Animation, Case Study, Digital Marketing, Recruitment Videos, Staff training & engagement video, Video for corporate, Video for government, Video for Healthcare, Video for NFP

As a purpose driven video and animation agency, Laundry Lane has always been focused on supporting projects and organisations that enhance the health and wellbeing of individuals, communities and the…

August 23, 2023

Recruitment Videos

By Alexandra Cordukes | Digital Marketing, Recruitment Videos, Video for Healthcare, Video for NFP, Video Styles

Building a passionate and dedicated workforce in the healthcare and NFP sectors can be difficult at times. Recruitment videos are a really effective strategy to aid this process. Here are…

August 7, 2023

Overview Videos for NFP Organisations

By Alexandra Cordukes | Digital Marketing, Video for NFP, Video Marketing

Many of our health and NFP clients are using video to promote their services and programs. They are mostly used on their websites, but also played at events or used…

July 26, 2023

Animating for Carers NSW

By Alexandra Cordukes | Animation, Digital Marketing, Video for Healthcare, Video for NFP, Video Marketing

Interview with our animators Charmaine & Akrom By Mia Elliott Hey guys, great vid! Can you tell me a bit about the brief and your different roles? AKROM – Thanks!…

May 5, 2022

Stepping Stone House - Pip's Story Thumbnail

Using Animation to Tell Sensitive Stories

By Amelia Balken | Animation, Digital Marketing, Video for Healthcare, Video for NFP

Animated videos are a really effective way to tell stories that include challenging or confronting topics in a sensitive yet impactful way. Working with not-for-profit and healthcare organisations we are...

April 22, 2022

What are some organisations doing better than others? Animation Still

How H2H Marketing Benefits Your Healthcare Organisation

By Amelia Balken | Digital Marketing, Video for Healthcare

Healthcare marketing has undergone drastic changes in the past few years as the entire health industry pivoted in response to Covid-19. As the shift towards patient centred care and communications...

March 28, 2022

How and Why to Communicate Social Impact for Not-For-Profits

By Amelia Balken | Digital Marketing, Video for NFP, Video Marketing

Consumers and stakeholders are invested in an organisation's social activities, they want to know not what services and products they offer, but what impact they are having on society. The...

February 17, 2022

LinkedIn for Not-For-Profits

By Amelia Balken | Digital Marketing, Video for NFP

LinkedIn is a powerful platform for modern not-for-profits in Australia. It can be used for marketing, community building and brand awareness, and can help achieve not-for-profit goals by engaging with...

February 7, 2022

Modern Communications for Australian Government Agencies

By Amelia Balken | Digital Marketing, Video for government

Government organisations in Australia are adapting to the digital age by implementing more digital communication methods into their operations. This is a positive step forward as it will allow for...

January 27, 2022

How Not-For-Profits Can Apply The Lessons From The Success Of User Generated Content

Using User Generated Content As A Not-For-Profit

By Amelia Balken | Digital Marketing, Video for NFP

As a Not-For-Profit (NFP), engaging with your community, supporters and potential donors is essential. More than any other business NFPs need to build and maintain engaged communities in order to...

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Laundry Lane is located on the land of the Cammeraygal and Gadigal peoples of the Eora nation. We acknowledge their continued connection and contribution to land, water and community and pay our respects to their Elders past, present and emerging. Sovereignty was never ceded; this always was, always will be, Aboriginal land.

Laundry Lane is committed to providing a safe, inclusive and culturally appropriate environment for all people regardless of their ethnicity, faith, sexuality, disability or gender identity.

Recruitment Videos

Using Animation to Tell Sensitive Stories

How H2H Marketing Benefits Your Healthcare Organisation

Using User Generated Content As A Not-For-Profit

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