“Patients, carers and other “end users” have come to expect communications that offer them trustworthy and helpful information and support in a simple, accessible and digestible way. Animation is a...
Read More
Customer experience (CX) is fast becoming the primary focus of marketing in every industry. Pharmaceutical is no different. While this industry is unique and faces some specific challenges, the increasing...
Read More
Following NAIDOC Week last week we want to talk about creating content that speaks specifically to Aboriginal and Torres Strait Islander people.We have talked a lot recently about how being...
Read More
Animated videos are a really effective way to tell stories that include challenging or confronting topics in a sensitive yet impactful way. Working with not-for-profit and healthcare organisations we are...
Read More
Healthcare marketing has undergone drastic changes in the past few years as the entire health industry pivoted in response to Covid-19. As the shift towards patient centred care and communications...
Read More
The pharmaceutical industry has gone through extensive change over the past few years. The industry is recognising efforts and innovations in the broader context of living conditions and general health. Pharmaceutical...
Read More
Video is one of the most powerful, impactful communication tools for hospitals, aged care facilities and private practice health organisations. Creating content with video is accessible, engaging and allows people...
Read More
The 11th Annual Australian Healthcare Week Expo is coming up fast on the 16th and 17th of March 2022. This 2 day event is Australia’s healthcare hub, bringing all of...
Read More
Video is now an inherent element of healthcare communications. Not just in the eyes of increasing numbers of marketing teams, communications specialists, project managers and business owners in the industry....
Read More
Video is one of the most powerful forms of communication, and it's no surprise that it is increasingly being used in health care settings. Since video and animation are becoming...
Read More