As a Not-For-Profit (NFP), engaging with your community, supporters and potential donors is essential. More than any other business NFPs need to build and maintain engaged communities in order to...
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Overview videos are a great way of promoting your organisation and connecting with current and potential customers. Video marketing is an integral aspect of modern brand communications. This goes beyond...
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An effective video strategy involves sufficient planning to ensure you effectively target your desired audience and utilise repurposing to get the most out of your content. Commissioning and producing video...
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Royal Flying Doctors Service: Australia's Biggest Waiting Room The Royal Flying Doctor Service (RFDS) is one of the largest and most comprehensive aeromedical organisations in the world. With a 93...
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Storytelling is an integral part of the Not For Profit space, whether you’re trying to elicit donations or regular giving, raise awareness for your cause or attract volunteers. In a…
Businesses spending patterns have been completely altered due to the necessary budget cuts that took place in the face of COVID-19, with businesses scrambling to find ways to maintain a…
Using Animation to Simplify Complex Ideas and Products The ability of animation to distil complex health concepts or messages into digestible formats for individuals makes it the perfect tool in…
It’s no secret that we’ve turned to video content more than ever as a result of the COVID-19 Pandemic. People spend 100 minutes per day watching online videos in 2021…
Non-Profit Marketing Trends 2021 AUDIENCE SEGMENTATION Sending emails to your entire database no longer yields results. Each email you send should be personally relevant to the people receiving it....
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Despite the facts and figures indicating a strong need for Not-For-Profits to engage their audience through video, there are some misconceptions that hold organisations back from capitalising on the medium...
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