ActionAid Australia engaged Laundry Lane to produce a new video for the Arise Fund, spotlighting its impact over the past seven years and its vision for the next five. Focused on women’s leadership in emergencies, the video needed to inspire donations and involvement, particularly from philanthropists, business leaders and media. It would be used at events, in donor meetings and within impact reporting to highlight why now is the time to act.

We developed a three-minute video combining powerful interviews, strong visual storytelling and bold graphic moments. The story centres on the urgent need for climate and gender justice, while celebrating the transformative role of women leaders in disaster response.

Filmed content is paired with motion graphics, parallax-treated stills, and quotes that reinforce impact and bring key statistics to life. Voices from the Arise Leadership Circle, including Chair Kristina and long-time champion Carol, ground the narrative in credibility and heart.

The result is a bold, inspiring call to action that connects viewers with the purpose of the Arise Fund and invites them to be part of its next chapter.