This case study focuses on raising awareness about the importance of COVID-19 vaccinations for people with disabilities, as part of a wider campaign aimed at driving traffic to the Disability Gateway and promoting access to trusted information.

We collaborated closely with the DSS team to craft a creative approach that centred around Ambassador-led messaging. Filming took place at each Ambassador’s location, ensuring they felt comfortable and that the footage was authentic. The process included interviews where Ambassadors shared their personal motivations for getting vaccinated, emphasising the accessibility and ease of the vaccination process. The campaign adopted an uplifting and positive tone, while reinforcing the message that staying vaccinated helps protect loved ones and communities.