Liverpool City Council engaged Laundry Lane to create a short animation and social media assets that would communicate the Council’s key achievements for FY23–24. The aim was to present important updates in a creative, inclusive way that would resonate with the broader community, including First Nations and culturally and linguistically diverse (CALD) audiences.

We developed a 60-second 2D animation using hand-drawn line work, vibrant curved graphics and bold typography, supported by real footage from local events and projects. This playful, accessible style helped highlight major milestones while promoting a sense of community pride.

The animation was supported by social tiles to extend the reach of the messaging. Together, these visuals turned the annual report into something people could watch, understand and share, making Council communications more engaging and widely accessible.