UNSW were looking for a creative agency to develop Season 3 of their ‘10 Minute Genius’ series. It involves short talks led by UNSW topic experts, designed to simplify complex ideas in an easily digestible format to encourage knowledge-sharing and debate around pressing societal matters.

In order to retain audience engagement and retention of information, we devised a dynamic creative approach for these videos that combined down-the-barrel interviews with mixed-media collage animation style. The conversational tone of the experts speaking directly to the viewer, paired with punchy graphics and illustrations to highlight key concepts resulted in viewers being able to have engage with the content easily whilst being visually captivating.