Video and Animation

A Sensitive Storytelling Approach

A sensitive approach to video and animation helps to ensure that your content is respectful, accurate, and engaging for all audiences. By promoting empathy and understanding, you can help to create a more inclusive and equitable society.

Having worked extensively with healthcare and not-for-profit clients, Laundry Lane have developed a unique approach to sensitive storytelling, giving people ownership of their narrative and ensuring that they are not defined by their circumstances.

Sensitive storytelling is about listening to people, understanding their emotional boundaries, and validating their lived experience. “

– Will Cordukes, Laundry Lane Director

4 Tips to Approach Sensitive Storytelling.


Create space and opportunity for people to share their story.

Build Trust.

Allow time before and after filming and production.

Listen, don’t lead.

Empathise and validate.

Avoid stereotyping.

Show the whole person, don’t define them by their circumstances.

Have a project in mind?

We would love to have a chat to see if we're the right fit for you

Please fill out the form, or get in touch directly. We would love to hear from you.

Alexandra Cordukes

(m) 0422 291 734

Learn more about Laundry Lane



Let us introduce ourselves

Relationships Icon



Building genuine relationships

Don't take our word for it, view the amazing organisations we work with

Our clients

Whether you’re looking to raise awareness, drive sales or create behavioural change, we can handle every aspect of the project, from design to delivery – ensuring the process is streamlined and the end result is spot on.