A sensitive approach to video and animation helps to ensure that your content is respectful, accurate, and engaging for all audiences. By promoting empathy and understanding, you can help to create a more inclusive and equitable society.
Having worked extensively with healthcare and not-for-profit clients, Laundry Lane have developed a unique approach to sensitive storytelling, giving people ownership of their narrative and ensuring that they are not defined by their circumstances.
“Sensitive storytelling is about listening to people, understanding their emotional boundaries, and validating their lived experience. “
– Will Cordukes, Laundry Lane Director
4 Tips to Approach Sensitive Storytelling.
Create space and opportunity for people to share their story.
Allow time before and after filming and production.
Listen, don’t lead.
Empathise and validate.
Show the whole person, don’t define them by their circumstances.
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Learn more about Laundry Lane
Whether you’re looking to raise awareness, drive sales or create behavioural change, we can handle every aspect of the project, from design to delivery – ensuring the process is streamlined and the end result is spot on.