“Patients, carers and other “end users” have come to expect communications that offer them trustworthy and helpful information and support in a simple, accessible and digestible way. Animation is a great way to do this.”
People who are suffering from a chronic health condition can experience a broad range of emotions (shock, confusion, anger, fear, anxiety). Physical symptoms can also be concurrent with their emotional state.
For many medical conditions the landscape of treatment options is cluttered, confusing and complicated.
When people are in the early stages of diagnosis and/or treatment, translating often complex medical concepts and terminology into clear and simple videos can help patients navigate their healthcare journey in a more positive way.
Ultimately, people want to feel understood, validated and to be given hope.
We now know that patients are investing great amounts of time in researching their medical conditions, treatments and side effects.
When people are in the early stages of diagnosis and/or treatment, translating often complex medical concepts and terminology into clear and digestible videos can also really help patients navigate their healthcare journey in a more positive way.
When developing video, it is important to maintain a certain authenticity and human connection that many consumers are seeking. Ensure your video clearly addresses your audience – their concerns, what they value, and the types of service and outcomes to which they aspire.
Read more about how to use video to improve patient experiences here.
