Investing in video for staff training & engagement

Video is one of the most effective staff training and engagement tools available.
From product education, compliance, employee onboarding, to mental health and
well-being, video constantly comes out on top when compared to text and image-
based training, learning and support.

Below are six things to consider when choosing to invest in video as a training or
engagement tool:

Cost-Effective
Using video as a training tool is a cost-effective investment for healthcare
organisations. In a highly regulated environment, a strong employee training
program will help ensure consistent high standards of care are delivered. Well
trained and well supported staff are likely to be higher performers (make few
mistakes) and stay longer in their jobs (less turnover and happier employees).
Video eliminates the need for specific training days and ensures that everyone gets
the same experience.

Flexible
With many different styles and variations available, video is a very flexible and
versatile medium. From animation to live action video, there are many different
ways you can educate and engage your staff.

One of the critical benefits of video is that it can be altered and customised to suit
your organisation and adapted in line with changes to your organisations’ policies
and procedures. It is also worth noting that you can really maximise the potential of
your video content by optimising it for cross-platform use.

Engaging
When it comes to internal training and staff development, it’s really important that
your employees are engaged with your video content. The more engaged
employees are with the video content, the more likely they are to retain the
information and apply what they have learnt to their job role.

There are many different styles of video that can be adopted to ensure maximum
engagement with optimal learning outcomes. Real footage with motion graphic
overlays are one of the most effective mediums.

Retention
Video is far more memorable than text-based content. It is said that people
remember only 20% of what they read, compared to 80% of what they see and do.
It is also important to consider that videos can be replayed anytime and anywhere,
allowing staff to simply revert back to the video whenever they need.

Accessible; Anytime Anywhere
Training, eLearning and mental health and well-being videos can be made available
to employees and accessed at anytime, anywhere. As previously mentioned, video
overcomes the barriers and costs that can arise when organising specific training
days. This has particular relevance in recent times as it allows organisations to
effectively train and support their staff without the need for social interaction.

Measurable
With text-based learning, there is no way of measuring the success of the content.
With video, you can use analytics that most platforms offer to view stats on how
people have interacted with your video content, viewing duration, average
engagement and more which is useful when determining the success of your
training program.

If you have any questions or would like to discuss how
staff training, development and support videos would fit
into your organisation’s strategy, please get in touch.

Choosing a video production partner can be a challenging process. Contact us if you would like to have a chat to see if we’re the right fit for you.

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