”Why are videos great for not-for-profit, NGO and healthcare sectors recruitment?
With today’s communication increasingly taking place online, creating recruitment videos is a smart way to connect with future employees and volunteers. Feedback from our clients has demonstrated that a well produced and authentic recruitment video attracts higher quality candidates. Furthermore, videos seem to qualify people which results in less of a bombardment of applications and an increase in genuine candidates that are more in line with your organisation.
Potential employees engage with organisations using a variety of online platforms, and video is a powerful tool that can streamline this process for both sides.
Recruitment video content can include overviews of your company’s mission, values, people and culture, illustrate the kind of skills you’re looking for, show the impact of your work, as well as sharing details about specific roles and opportunities. But above all, it creates a tangible picture of your office and employees, allowing prospective recruits to experience first hand the work environment you can offer.
Video allows for the emotional context of your workplace to be presented in a way that other forms of communication cannot.
So, what are some of the specific benefits of recruiting through video?
Video Encourages Sharing
Video is engaging and builds online audiences – helping you broaden the reach of your recruitment campaigns. People can easily refer and share employment and volunteer information with their connections, allowing employers to diversify their search and have a better chance of finding the person best suited to the role. Work is an important part of life, and most people are more than willing to share high quality information that might help family, friends and colleagues.
On top of this, video is great for SEO and therefore aids in expanding reach (and therefore future recruitment). A website containing video is up to 53 times more likely to rank on the first page of Google than a website without. In today’s digital climate, a strong online presence is crucial to an organisation’s recruitment promotion and wider influence.
Utilising a video production company as part of your hiring strategies can assist in the targeting of specific demographic markets and the promotion of your business’ message and services – helping you attract people who align with your organisations missions and values.
Video is Targeted
Recruitment for any kind of role begins with identifying your target candidates. Figuring out how your targeted audience engages with media and job seeking processes will help you connect with the right people for the role – essentially, focusing your efforts on where your candidates are you so can ‘put jobs in front of them.’
This is where using video for recruitment can play an important role in narrowing down your search, underpinning your marketing strategy and motivating creative choices. Your target market will influence how you distribute your recruitment video content.
Perhaps you are looking to hire:
An experienced project manager?
A psychologist for a mental health service?
Volunteers for a fundraising event?
Whatever the purpose, it’s essential to know your audience and market your video to them on a social media platform where they are most active.
Video is Accessible
Video is accessible anywhere, anytime. This makes it an essential online tool for employers to source diverse talent and people from all over the world to fit their company. Video can show people from ‘out of town’ the local sites and capture the office atmosphere and workplace culture.
Video Saves Time
Recruitment videos give potential employees and volunteers an insight into your company before they begin which ensures they are passionate about the role and avoids wasting time interviewing the wrong person for the job.
It also doesn’t have to be overly complicated, or use a big budget – the key to a good video is using genuine and passionate employees to showcase your organisation. Many organisations have created recruitment content with simple, engaging videos.
Video is Authentic
Due to its ability to depict authentic stories and humanise your message, video helps communicate your passion for making a difference – making more meaningful recruitment connections than a website or online form.
This is particularly relevant in the Not-For-Profit and NGO sector, where organisations can use case studies or interviews to illustrate the genuine stories of the people involved in their work, and help find like-minded individuals looking to make a difference.
Video Compels Action
Viewers are 95% more likely to remember a Call-To-Action after watching a video, compared with only 10% if they simply read it. (Forbes, 2017)
This stat reinforces the power of recruitment videos to facilitate more engagement with hiring campaigns – targeting, connecting and informing potential employees and ensuring the right person is chosen for the job.