Video for Mental Health & Wellbeing

By April 28, 2021 February 29th, 2024 Video for Healthcare

Almost half of the Australian population (45%) will experience a mental illness in their lifetime. 

Our experience with authentic interview storytelling ensures a compassionate approach to the important messages conveyed by the organisations we work with, often emotional for those impacted.

Video has the power to raise awareness, reduce stigma, and engage viewers. There are a number of video styles that can be adopted.  

Case Studies

Case Studies are a meaningful part of our work, and an important tool to create engaging and informative video campaigns. 

As a leader in the fields of Healthcare and Not-For-Profit video, we recognise that case studies allow for complex or sensitive issues to be portrayed in a way that is more human, emotive, and informative than other communicative methods. 

One of the most effective ways to facilitate real engagement between individuals and important mental health information is through placing a spotlight on stories of people with lived experience in this area. 

Last year (pre-COVID), Will sat down with Mitch Wallis, founder of @heartonmysleeve to share his powerful story that raises awareness on how workplaces can overcome mental health barriers. 

 

Explainer Videos 

Explainer videos have the potential to break down mental health information in a clear and digestible way. 

Laundry Lane has witnessed first hand the impact of visual education on learning pathways but also in educating various audiences about mental health issues to help reduce the stigma. 

We worked on an explainer video (see below) for the Mental Health Commission where we interviewed a number of individuals who had been on a course of mental health medication. Ultimately the patients provide advice on the best way to go about communicating with your GP and what parts of the medication experience are important to report. These perspectives enable a real-life understanding of what the experience of being on mental health medication is like. 

Animation 

One of the key advantages of animation is that it has the ability to reach a broad audience and convey mental health messaging in an easily digested format that engages the imagination.

Like the majority of healthcare communications, mental health messaging needs to be approached with sensitivity and compassion, so as well as being a stylistic choice, animation can build on the visually instructive properties of video and brings scope to unpack complex, abstract concepts. 

We worked on a series of animations we worked with author and illustrator Matthew Johnstone on a mental health campaign for the World Health Organisation (WHO). It breaks down the stigma of mental health and demonstrates the importance of asking for help from your GP. 

 

Choosing a video production partner can be a challenging process. Contact us if you would like to have a chat to see if we’re the right fit for you.

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