It’s undeniable that video marketing is transforming the way we communicate in the healthcare industry, giving organisations an opportunity to connect and engage with patients and consumers.
Below are a few of the reasons healthcare organisations are choosing to invest in video marketing:
Accessible
Video is at the forefront of online communications for most industries, and the healthcare industry is no exception. The accessibility of video content allows patients and consumers to take more control over their healthcare as they can easily access information from anywhere, at any time.
Accessibility to video content has also been crucial throughout the current pandemic, with healthcare professionals adopting video and digital solutions to communicate and offer quality care to patients and consumers.
Shareable Healthcare Tips
‘Digital patient’ and ‘online diagnoser’ are terms often referred to in the health and medical industry with 83% (Source) of adult internet users reportedly searching online for answers to their medical questions.
Healthcare organisations are using this as an opportunity to present patients and consumers with valuable information on their products and services in a manner that allows users to absorb as much information as possible in a short time.
Greater Reach
Video is undeniably the most engaging form of content online today with reports revealing that one minute of video content is worth 1.8 million words and gets 1,200% more shares than text and images combined. Healthcare marketers are availing of this online reach to communicate effectively with patients and consumers.
Connecting people with experts
The ability to access information from healthcare professionals, panel discussions, specialist interviews etc is allowing patients and consumers to connect with experts and make more informed decisions about their health.
Animation
More and more healthcare organisations are realising the benefits of animation and its ability to demonstrate relevant information in an easily digestible way. Animations are customisable for different audiences, flexible and convey complex concepts in a clear and engaging way.
The future of Video Marketing in the healthcare industry
Video marketing will only continue to grow with more and more healthcare organisations leveraging video to connect and engage with patients and consumers. The healthcare industry is evolving through video marketing, with videos being the best way to educate and inform patients and consumers in a manner that is both engaging and authentic.
Choosing a video production partner can be a challenging process. We would love to have a chat to see if we’re the right fit for you.
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