Laundry Lane Infographic 75% of all video plays are on mobile devices

It’s no secret that we’ve turned to video content more than ever as a result of the COVID-19 Pandemic.  People spend 100 minutes per day watching online videos in 2021 and this is only expected to increase in the future. As a result, creating an effective video strategy for marketing, sales, and engagement has become a necessity in 2020. Keep reading to see what video trends have dominated 2021 so far.

1. Vertical Video

Laundry Lane Video Trends Infographic 75% of all video plays are on mobile devices

Source: Biteable

Mobile phones and mobile viewing are to blame for this trend.  75% of all video plays are on mobile devices and with the rise of vertical viewing platforms like Tik Tok and Instagram reels this trend is only going to continue increasing.  This means making your video content optimised for different channels and creating vertical video is more important than ever if you don’t want to get left behind.

2. Live/Interactive Video

Live Streaming creates an interactive element to video content and is now available on most major social media platforms. This enables real-time feedback, increases viewer engagement and creates a relationship with the host and the viewer.  In fact according to Livestream, 80% of people would rather watch a livestream than read a blog post.  You can capitalise on this trend by going live on your social media or hosting online events, or simply participating in creating more ‘real time’ content.

3. Animation and Motion Graphics

In an increasingly saturated market, animation, 3D animation, motion graphics or a hybrid can help you break through the noise. With constant technological innovation and trends towards increased time online it’s no surprise viewers are looking for content that’s as entertaining as it is engaging.  Animation is accessible for viewers, memorable, and effectively communicates and simplifies complex ideas which makes it a great choice for business communications.

Laundry Lane Video Trends Infographic - 85% of short videos on Facebook are played without sound

Source: Digiday

4. Video for Internal Communications and Training

The move towards increased Work From Home has established more online and digital communications within organisations than ever before.  The COVID-19 Pandemic particularly increased the necessity for organisations to be able to effectively maintain an engaged workforce through online platforms. Creating impactful, authentic video content is a great place to start whether it’s a company update, on-boarding or staff training.  Video enables efficient communication so your employees can access the information quickly, succinctly and with a level of human interaction.

5. Silent Video

There are a number of reasons to make captioning your videos a priority but in 2021 it’s become essential.  Whether you’re commuting, multi-tasking, or hearing impaired watching video without sound is more common than you might think. It’s estimated 85% of short videos on Facebook are watched without sound so if you’re relying on music or a voice over to make your point, your content might be falling short.  Now this isn’t to say you should make only silent content, sound still plays an important role in creating impactful videos, you just can’t rely on it if you want to reach more viewers.  The solution?  Add captions to your videos or sounds that only add to your visuals not tell the entire story.

Whatever you decide is right for you organisation, Laundry Lane can help, get in touch with us to get started.