”Hybrid video = live action (real footage) with motion graphics
As we know, video is a far better story-telling medium than most traditional text marketing. Video enables you to powerfully connect and engage with your target audience.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text (Zabisco).
But when video is really at its most engaging is when you combine live action footage with animated motion graphic text and visuals.
As the challenge to get your video to ‘cut through’ the online clutter increases and organisations are competing for the decreasing attention span of a modern audience, it is important to consider video styles that will both capture attention and engage. That is why we often recommend videos in this hybrid style as they often lead to higher engagement and a higher retention rate for viewers.
Furthermore, studies have shown that adding video can improve one’s ability to remember concepts and details — with effects that even increase over time.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (insivia).
Think about it – people are said to remember 20% of what they hear, 30% of what they see and an amazing 70% of what they see & hear!
With real footage, video has the ability to create a human connection, and by adding customised motion graphics (designed using your brand colours and fonts) it can increase engagement, highlight key points and bring a message to life. Motion graphics can also be designed to move in time with the music, which also adds excitement to the video.
So when would we use this hybrid method?
- Training/education videos
- Onboarding videos
- Explainer videos (how-to videos)
- Thought leadership or announcement videos
- Organisational overview views
- Product videos
- Social media campaigns
As mentioned, the real video footage creates a human connection with your audience and the motions graphics highlights key points or statistics and can also be used to simplify complex concepts in a clear and engaging way.
At Laundry Lane, we are big fans of this hybrid video technique – live action (real footage) with motion graphics.
View our Hybrid Reel below:
We would love to hear about your next video project! Talk to us about how you think this hybrid style of video would work for your organisation.
