Stand out from the crowd and engage your virtual attendees with high-quality videos, animation and motion graphics.
Here are a few tips on how you can continue to engage with your target audience in an effective way:
- By turning your live attended events into an online experience
- Give your audience an opportunity to learn, network and ask questions
- Make the content of your event memorable, eye catching and informative
How can you do this?
Pre-record your content or pre-record your entire event.
With restrictions easing it is now possible to bring a professional filming team into your home, workplace, studio or quiet outdoor space. Have your presentation filmed and edited into a slick product. You can also add branded motion graphics text and icons to highlight key points.
Use animated content
Bring your presentation to life with animated intro slides for each speaker. You can also use pure animation (2D or 3D) to bring your product or service to life in a fun and dynamic way.
You can use your pre-recorded presentation and interviews and pre-produced animations in your live stream. Wow your viewers with quality content and then answer their questions with a live Q & A. You can record the live stream so it can be accessed by others at a later stage. Live streaming options vary depending on the style and content of your event. Platforms that are popular include Twitch, Facebook Live, YouTube Live, Periscope, IRIS (Bambuser), Ustream, Livestream and Brightcove.
Host a virtual panel
These are a great way to connect with your audience. Invite some key thought leaders in your industry to attract both your current audience and a broader part of the market. Interactive breakout rooms are great as well – people love virtual networking.
Whatever you choose you need to have a clear plan about how you are going to promote and attract viewers to your event. This maybe through your current mailing list however if you are wanting to reach a broader audience you will need to allocate a budget for promotion across social media channels or by advertising in industry publications and newsletters.