It can be very exciting to have a new high quality video to add to your website, but posting it once across your social media platforms may lead to disappointment. By taking a slice ‘n’ dice approach, you can maximise your audience reach and engagement which will in turn give you a better ROI.
It must also be said that with the changes in social media algorithms, (e.g. Facebook) organisations can no longer rely on organic reach but must have budget aside for paid reach.
By editing your video into shorter clips and various formats, you will have a suite of content that can be pushed out over an extended period of time.
This can be quite an exciting process and one that we, as a video production company, can assist you with – but also that you can manage yourself by using some of the user friendly content creation platforms that are available. For example, you can screen shot many different parts of your video and add text to these still images. This content can then be used as social media tiles to direct people back to your video content.
It’s vital that you factor these opportunities into your marketing strategies to ensure you get the best bang for your buck.
Here are a few things to consider:
- First, you must think about your audience, put yourself in their shoes – ask where will they be viewing the content, on what devices, on what platforms? What tone will most appeal to them? What lifestyle do they live? Are they time-poor, are they creatives, are they 9-5ers watching video on their commute to work?
- Then work out the opportunities you have to capture that audience. So, consider the ways that can you reformat your video content to maximise audience engagement & get the most out of your budget.
Aside from creating more content, it is also vital that all your videos are optimised for different platforms:
- YouTube & website – landscape videos
- Facebook, Instagram & Twitter – square or vertical videos
- Facebook, Instagram stories – vertical video
Here is an example of one of our projects. We created a 2 minute case study video with integrated motion graphics. Then we created a 30 second social media cutdown in square format. We also created some animated post cards using stills from the video with animated text.
There really are many opportunities to create lots of digital assets from your video. Having a plan before you start the video production process will mean that you get the most out of your project.
We would love to hear about your next video project! Talk to us about how you think this hybrid style of video would work for your organisation.
