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Wellness Channel Launch

By October 22, 2019 October 28th, 2019 Video for Healthcare, Video Marketing

As we all know hospital can be a stressful experience. People in hospital often experience pain, discomfort and worry that can lead to stress and anxiety. Video is a very effective tool to help people achieve a calmer state of mind.

Royal North Shore Hospital engaged us to develop a Wellness Channel. The aim of the Wellness Channel at Royal North Shore Hospital is to take people through some meditation and breathing exercises and give them some mindfulness techniques that will help them cope with their stay in hospital.

The Wellness Channel is long form video content that was filmed, edited and curated by Laundry Lane in collaboration with Matthew Johnstone from Drawn from Experience https://matthewjohnstone.com.au/. Some of the animated video content was also donated by partners such as the Black Dog Institute.

Matt is a published author of many mental health and wellness books and is renowned for his evocative illustrations. We produced a series of Matt’s animated illustrations that give patients well-being tips. These appear at intervals throughout the video.

The Wellness Channel recognises the traditional owners of the land, the Cammeraygal people, and how the land and waterways are integral to people’s health and well-being. Video footage of nature has been captured to bring a sense of beauty, connectedness and calm to the viewer.

To add a contextual and human element the video content also includes well-being tips from hospital staff including nurses, doctors, peer support workers and Aboriginal Health Service clinicians.

We would love to hear about your next video project!

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