With today’s corporate communication increasingly taking place online, creating recruitment videos is an innovative & smart way to connect with future employees.
Potential employees engage with organisations using a variety of online platforms, and video is a powerful tool that can streamline this process for both sides.
Recruitment video content can include overviews of your company’s people, values, culture & illustrate the kind of skills you’re looking for, as well as sharing more details about the specific roles and opportunities. Above all, it creates a tangible picture of your office and employees, allowing prospective recruits to experience first hand the work environment you can offer.
Video allows for the emotional context to your workplace to be presented in a way that other forms of communication cannot.
This video for Hays showcases their salary guide and top tips to encourage employees to power their salary negotiations using the Hays Salary Checker:
So, what are the some of the specific benefits of recruiting through video?
It Encourages Sharing
Video is engaging and builds online audiences – helping you broaden the reach of your recruitment campaigns. People can easily refer and share employment information with their connections, allowing employers to diversify their search and have a better chance of finding the person best suited to the role. Work is an important part of life, and most people are more than willing to share high quality information that might help family, friends and colleagues.
As well asOn top of this, video is great for SEO and therefore aids in expanding reach (and therefore future recruitment processes). A website containing video is up to 53 times more likely to rank on the first page of Google than a website without. In today’s digital climate, a strong online presence is crucial to an organisation’s recruitment promotion and wider influence.
Utilising a video production company as part of your hiring strategies can assist in the targeting of specific demographic markets and the promotion of your business’ message and services – helping YOU stand out.
Recruitment for any kind of role begins with identifying your target candidates. Figuring out how your targeted audience engages with media and job seeking processes will help you connect with the right people for the role – essentially, focusing your efforts on where your candidates are you so can ‘put jobs in front of them.’
This is where using video for recruitment can play an important role in narrowing down your search, underpinning your marketing strategy and motivating creative choices. Your target market will influence how you distribute your recruitment video content.
Perhaps you are looking to hire:
A young intern for a creative department?
An experienced project manager?
A doctor for a medical centre?
An ambassador for a Not For Profit Organisation?
Whatever the purpose, it’s essential to explore how your audience engages with media content – for example, younger demographics are much more likely to watch informal mobile video, compared with more ‘glossy,’ corporate recruitment content.
Video is accessible anywhere, anytime. This makes it an essential online tool for employers to source diverse talent and people from all over the world to fit their company. Video can show people from ‘out of town’ the local sites and capture the office atmosphere and workplace culture.
It Saves Time
Recruitment videos give potential employees insight into your company before they begin – ensuring they are passionate about the role and avoiding wasting time interviewing the wrong person for the job.
It also doesn’t have to be overly complicated, or use a big budget – the key to a good video is using genuine and passionate employees a good ideato showcase your organisation. Many organisations have created successful corporate and recruitment content with simple, engaging videos.
Due to its ability to depict authentic stories and humanise your message, video helps communicate your passion for making a difference – making more meaningful recruitment connections than a website or online form.
This is particularly relevant in the Not For Profit sector, where organisations can use case studies or interviews to illustrate the genuine stories of the people involved in their work, and help find like-minded individuals looking to make a difference.
It Compels Action
Viewers are 95% more likely to remember a Call-To-Action after watching a video, compared with only 10% if they simply read it. (Forbes, 2017)
This stat reinforces the power of recruitment videos to facilitate more engagement with hiring campaigns – targeting, connecting and informing potential employees and ensuring the right person is chosen for the job.