In a modern communications landscape, video is a significant tool to illustrate important information and help governmental and Not For Profit organisations connect with their targeted audience.

This dynamism of visual digital marketing can be implemented in all descriptions of government and not for profit services – on a local, state and federal level.

An accomplished Sydney-based video production company, Laundry Lane has produced content for a number of government initiatives including Safe Work Australia, Australian Cyber Security, and Youth Jobs Paths; conceiving unique videos to promote higher audience engagement with their messages and initiate social change.

Our commitment to client objectives can assist your organisation in raising awareness, as well as with the education and training of personnel, fundraising, campaign launches, community announcements and other public campaigns.

Video can be used to both inform and engage – promoting the accessibility of personal, authentic stories across a broad range of digital platforms.

By 2021, over 80% of all mobile data traffic will be mobile video (Cisco), reinforcing the need for government organisations to adapt to these emerging approaches in order to communicate and CONNECT with their target demographics.

Additionally, video marketing strategies are essential to stand out amongst today’s saturation of media traffic – particularly relevant to governmental and Not For Profit organizations looking to raise public awareness and promote community campaigns.

Video can be employed as a tool for change, so choosing a professional video production agency helps you get your message across effectively and engagingly. Our work with previous clients has helped with fundraising campaigns, raising awareness, project launches, and promoting public service messages. Video content can additionally assist in the education and training of personnel.

Integrated as a key part of government training and staff education programs, studies show that visual demonstration supports more effective information retention – improving the accessibility of workplace information and procedures for Government personnel.

As a leading video production company in the field of health and governmental video, we know that many of the organisations we work with have important messages, and some that are often sensitive or emotional for those impacted.

However, in these industries video is an important tool to educate and initiate change – requiring a compassionate approach. Laundry Lane’s experience with authentic storytelling means complex or sensitive issues can be portrayed in a way that is more considerate, appropriate, and informative than other communicational methods.

We believe in the importance of depicting genuine voices in order to help you make a difference.

Laundry Lane employs an arsenal of motion graphics, animation, 3D animation, and professional cinematography (using a range of technology like drone and GoPro footage) tailored to the demands of each project and client.

We apply a creative lens throughout the video production process – from planning to post-production – in order to create original, eye-catching and engaging content.

For example, animation eliminates the limitations of ordinary video, allowing for the demonstration of often complex concepts and jargon – as well as helping your business stand out from the crowd.