Medical Technology innovations have the most impact when translated into an accessible and clear patient/end user benefit. Laundry Lane are experts at identifying and communicating the human benefit through our strategy, ideation, and scripting process. We are able to find the right blend of expert and patient ‘testimonial’, animation and other motion graphic techniques to ensure the MedTech is showcased in a way that cuts through the clutter.
Through video, we aim to connect medtech organisations that are driven by the desire to make a real impact on people’s lives with the people who can benefit. When it comes to MedTech videos, there are many techniques that we adopt to unpack medical jargon, while also focusing on providing a real and authentic means of storytelling.
Some of our projects
For many medical conditions the landscape of treatment options is often cluttered, confusing and complex. When people are in the early stages of diagnosis and/or treatment, translating often complex medical concepts and terminology into clear and simple videos can also really help patients navigate their healthcare journey in a more positive way.
Videos for HCPs
Healthcare professionals are time poor but need to keep up to date with the latest products. They need engaging, informative videos that give them a clear understanding of products. Allowing them to empower themselves with knowledge of the latest technology and how it will influence their own work.
Choosing a video production partner can be a challenging process, we’d love to have a chat to see if we’re the right fit for you.