People love seeing video stories of other people who may have experienced a similar health condition. Video case studies engage potential patients and humanise health treatments, products and services. People tend to have more trust and confidence when they can identify, learn and gain reassurance from someone in a similar situation – understanding a health issue or treatment through someone else’s experience is incredibly valuable to consumers who are seeking information. Stories that are relatable give us connection and hope.
Patient case studies and patient testimonials create powerful content when it comes to video in healthcare. These might be about taking part in a clinical trial, undergoing a certain type of treatment or surgery, how a product or procedure helped them, how they managed disease symptoms, treatment side effects, rehabilitation after surgery or how their diagnosis or treatment has impacted their life.
Some of Our Video Production Case Studies
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