Building a passionate and dedicated workforce in the healthcare and NFP sectors can be difficult at times. Recruitment videos are a really effective strategy to aid this process. Here are some reasons why:
Engagement and Attention: Videos are visually engaging and can capture the viewer’s attention better than text or static images. In recruitment, especially in competitive sectors like healthcare and NFPs, grabbing and maintaining the audience’s attention is crucial to communicate your organisation’s values, mission, and opportunities.
Storytelling: Videos allow you to tell compelling stories about your organisation’s impact and the individuals who work there. This can create an emotional connection and resonate with potential employees who are motivated by a sense of purpose and making a difference.
Visual Demonstration: Healthcare and NFPs often involve hands-on services. Videos can showcase these activities effectively, giving potential recruits a clearer understanding of what your job entails and how their skills can contribute.
Personality and Culture: Videos can showcase your organisation’s culture, values, and work environment. This helps potential employees assess if they would be a good fit for the organisation and its mission.
Accessibility: Videos can cater to different learning styles and accessibility needs. Visual and auditory learners can benefit from video content, and subtitles can make your content accessible to a wider audience!
Global Reach: Videos can be easily shared and accessed online, allowing your organisation to reach a wider and more diverse pool of potential employees, including those from different geographical locations.
Speed and Convenience: In a fast-paced world, videos allow potential employees to quickly grasp key information about the organisation, its opportunities, and its requirements. This can save both parties time in the initial stages of recruitment.
Testimonials and Interviews: Videos can feature current employees, volunteers, or patients sharing their experiences and testimonials. Hearing directly from those who are already part of your organisation can provide valuable insights and inspire potential employees.
Flexibility: Your healthcare or NFP organisation can use videos across a wide variety of platforms, such as your websites, social media, and online job portals.
Watch some of the recruitment videos that Laundry Lane has made for our healthcare and NFP clients:
Contact Alexandra at Laundry Lane about your next recruitment video:
Alexandra@laundrylane.com
0422 291 734
