Video – An Effective Training Tool

By July 22, 2020 Video Styles

Video is one of the most effective training tools available. From product education to compliance and employee onboarding, video constantly comes out on top when compared to text and image-based training and learning.

Below are six things to consider when choosing to invest in video as a training tool:


Using video as a training tool is a cost-effective investment for organisations. In a highly competitive environment, a strong employee training program is likely to set you apart from competitors in the industry when hiring and furthermore, retaining staff members. Due to its versatility, it eliminates the need for specific training days and ensures that everyone gets the same experience.


With many different styles and variations available, video is a very flexible and versatile medium. From animation to live action video, there are many different ways you can educate and engage your audience.

One of the critical benefits of video is that it can be altered and customised to suit your organisation, and adapted in line with changes to your organisations’ policies and procedures. It is also worth noting that you can really maximise the potential of your content using social media cutdowns and optimising the content for cross-platform use.


When it comes to internal training and staff development, it’s really important that your employees are engaged with your video content. The more engaged employees are with the video content, the more likely they are to retain the information and apply what they have learnt to their job role.

There are many different styles of video that can be adopted to ensure maximum engagement, the most popular being 2D/3D animation.


Video is far more memorable than text based content. It is said that people remember only 20% of what they read, compared to 80% of what they see and do. It is also important to consider that videos can be replayed anytime and anywhere, allowing employees to simply revert back to the video whenever they need.

Accessible; Anytime Anywhere

Training and eLearning videos can be made available to employees and accessed at any time, anywhere. Essentially, video overcomes the barriers and costs that can arise when organising specific training days. This has particular relevance in recent times as it allows organisations to effectively train their employees without the need for social interaction.


With text based learning, there is no way of measuring the success of the content. With video, you can avail of the analytics that most platforms offer to view stats on how people have interacted with your video content, viewing duration, average engagement and more which is useful when determining the success of your training program.

If you have any questions or would like to discuss how training and development videos would fit into your organisation’s strategy, please get in touch.

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