Why Live Streaming Matters to your Customers and How to Use It 

By October 14, 2020 October 20th, 2020 Video Styles

Live streaming video is a powerful tool to establish an emotional connection between an organisation and their target audience. 

A report from IAB found that by the end of 2018, 67% of internet users had streamed live videos, with 47% saying they had increased their live streaming over the year before. Go Globe estimates that as much as 82% of online traffic will be dedicated to live video by the end of 2020. Given these statistics, it’s clear that live streaming is something you should consider in your video marketing strategy.

So what is it and why is it more important than ever right now?

Essentially live streaming is a video that isn’t pre-recorded or uploaded to a social profile. Instead, it is video content that is made available in real-time. Furthermore, it refers to content that you yourself are producing and broadcasting online. Organisations often use live streaming for press conferences, product announcements or webinars. Ultimately it is the unfiltered, “In the moment” nature of streams that attract viewers. Particularly given the face to face restrictions under COID19, this live involvement is an increasingly important proxy for being there in the flesh. 

Why does it matter to your audience? 

People are increasingly demanding more and more engaging content from organisations, with survey data revealing that 80% of internet users prefer live video to blogs. Ultimately, live streaming enables consumers to feel more of an authentic connection with an organisation and offers viewers a taste of accessibility and a “behind the scenes” approach that feels more unscripted and transparent. 

The content that will work best for your organisation will vary based on your niche and target audience. In saying this, content such as interviews, Q&A’s, tutorials and behind the scenes access have proven to be generally useful for brands. 

Why employ the services of a video production company for your live stream? 

Many organisations tend to live stream straight from their computers or phone directly onto social media platforms. This leads to the overall quality being below the standard of regular videos. Ultimately, employing the services of a video production company to deliver your live stream professionally enables your organisation to deliver a product which is more closely aligned to the ‘being there’ which is ultimately what your audience is looking for.

Get in touch with us to learn more about incorporating live streaming into your video marketing strategy.

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