What comes to mind when you think of animation? Cartoon characters? A favourite TV commercial?
Animation has been enchanting audiences since its early days, whether it’s been through classic Disney films or modern advertising spots.
Last week, we asked our talented team about their favourite animations – here’s what they had to say.
Matt’s Favourite Animation
“This animation by Enle Li and Liz Xiong is such a unique and clever way of telling a story. It combines type, colour, sound and motion and turns it into a kind of visual poetry. It invites the viewer to think about their understanding of the world and how it operates, while cleverly telling a very visual tale with nothing more than moving words. I think It’s a great example of how some of the most effective storytelling can be done through ideas, concepts and symbols rather than literal representations.” Matthew Broadstock
Tom’s Favourite Animation
“This fun animation by Italian motion designer Gabriele Calvi shows how informative health content can be colourful and quirky. The style is simple and geometric but also refined and detailed, which gives the piece a uniquely charming look and feel.” Tom Ewart
Charmaine’s Favourite Animation
“This project, created to celebrate the Year of the Tiger in 2022 by the studio FLiiiP Design, is one of my personal favorites. It uses these incredible textures to produce a sharp shadow puppet effects, a technique I haven’t seen much before.
I particularly love how the animation incorporates traditional elements, especially the tiger character design, which can fold in and out, making the movement highly engaging and satisfying.” Charmaine Kwok
Akrom’s Favourite Animation
“This is one of my favourite animations at the moment because it uses humorous storytelling to highlight our toxic relationship with single-use plastics and its impact on the planet. The illustration style is bold yet playful, characterising certain plastic objects and using contrasting colours to draw the eye. The animation is very smooth and seamless, with objects morphing into one another for transitional moments. The sound design is the cherry on top, perfectly complementing the visuals and creating a harmonious blend between sound and illustration.” Akrom Binkanee
