We are passionate about creating Video With Heart

At Laundry Lane, we bring together a passionate team of creatives
tailor made for the demands of each video project.

Laundry Lane Productions are a Sydney based creative video production company specialising in telling great stories that enable our clients to engage more authentically with their audience.

We blend creativity with strategic marketing expertise to produce video that is engaging and talks directly to the needs of your viewers.

We understand how video fits in with your marketing strategy and are focused on producing high quality, authentic and engaging video content for various industries, with particular focus on the health and medical sector.

Ultimately, we are driven by the things we love; uncovering the emotion and human angle in a story, conducting interviews with sensitivity and compassion and drawing out those unexpected gems that makes a video (and your audience) light up.

Meet The Team

Laundry Lane is a creative collective of film makers, animators, editors, motion graphics experts, writers and producers all committed to making ‘video with heart’. Led by Will and Alexandra Cordukes, we bring together a passionate team of creatives, tailor made for the demands of each project.

Will - Laundry Lane Director

Will Cordukes

Producer & Director, Laundry Lane

Will Cordukes has a diverse skill base with over 20 years experience as a marketing & communications specialist. With a passion for content and video, Will launched Laundry Lane in 2010.

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As well as skills in communications, production and strategy, Will is an experienced interviewer and has the ability to tap into the relevant and human side of an interview which supports natural, passionate and honest responses. Will’s strategic skills combined with his creative understanding delivers engaging video that aligns with the clients objectives.

Will graduated from UNSW in 1991 with a Bachelor of Commerce (Marketing)

Alexandra Cordukes

Director, Laundry Lane Health

Alexandra Cordukes joined Laundry Lane as a company director in January 2015. Alexandra’s strong focus in health communications and her passion for health education has led to the launch of Laundry Lane Health.

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Alexandra’s strong focus in health communications and her passion for health education has led to the launch of Laundry Lane Health.

Alexandra holds a Masters in International Public Health.

video production company

Alexandra Patrick-Dunn


Alexandra is a recently welcomed producer at Laundry Lane. Studying a Bachelor of Communications (Media Arts & Production) at the University of Technology Sydney, Alex has a long-standing passion for telling deeply engaging stories through film and video.

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Over the past two years being involved in the media industry, Alex has completed work for Network Ten’s Digital Media Department as well as creating an array of films and videos as a lead producer for Fashion Industry Broadcast.

Alex has a passion for human stories and bringing these to life through visual content for all to engage in. Her innate ability to bring out the most captivating aspects of any topic and detail precise organisational and creative processes allows Alex to ensure projects are completed to the highest quality while adhering to client deadlines.

Alex contributes to all stages of the production process including, pre-production, creative concept development, liaising with clients, booking locations, talent and props, as well as scripting, storyboarding, interviewing and story-editing.

Corey Maynard

Videographer & Editor

Corey has over 20 years experience as a DOP, film-maker and editor. He cut his teeth in the world of intl TV working for Al-Jazeera, CNBC, KBS Korea and Bloomberg in the 90s. He has also worked on TV programs such as Masterchef and Grand Designs.

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Corey has worked with Laundry Lane for over 7 years. Some key projects have been for the Attorney General’s Department, NHMRC (Nation Health & Medical Research Council), Safe Work Australia,  Sydney Trains, City of Parramatta, King & Wood Mallesons, ABC, Coles, Cancer Council Australia and Royal Flying Doctor Service.

He is an extremely experienced DOP who understands how to shape and build the emotional connection of a film while communicating a core message.

Alex Armour

Videographer & Editor

Alexander has long had a passion for filming and storytelling. He completed his Bachelor’s Degree in Television Production at Charles Sturt University before working at Channel 9 News for three years as a Camera Operator and Editor.

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Alexander is highly competent in directing talent in a multitude of situations including interviews, pieces to camera, live crosses and overlay.

From his experience working in a news environment, Alexander has learnt to be quick on his feet and is capable of producing high quality content under extremely tight deadlines. This deadline driven role gave him the ability to multitask and work efficiently as part of a team.

Since joining Laundry Lane Alex has filmed videos for ASIC, Aftercare, Department of Jobs & Small Business, NSW Health, Cancer Institute NSW, University of Sydney and Safe Work Australia.

Sarah Duffy

Digital Marketing Specialist

Sarah Duffy is a Digital Marketing Specialist at Laundry Lane Productions, with responsibility for digital marketing programs and brand management.

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Before joining Laundry Lane Productions, Sarah was based in the U.S. working as Digital Marketing Manager for a global brand where she directed major marketing and other partnering initiatives. During her 3 years in this role, Sarah created, developed & managed a comprehensive marketing strategy and initiated several programs, displaying a proven ability to drive sales and increase brand awareness.

Creativity, drive & leadership are Sarah’s greatest strengths and she is continuously focused on building her skills in strategic business development and marketing. She thrives on all kinds of challenges, especially those that expand the company’s reach.

Sarah holds a Bachelor’s Degree in Marketing from the National University of Ireland, Galway.

Santiago Dutil

Art Director & Motion Graphics Artist

Santiago heads up creative and design at Laundry Lane. In addition to his expertise in motion graphics, his portfolio of work includes projects for TV, broadcast design, advertising, after effects, post production, cartoon animation & explainer videos.

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The videos that Santiago produces not only engage the eye of increasingly discerning modern audiences – they also deliver the message effectively.

Santiago is a motion graphics animator with over 16 years experience in the field. For the five years prior to joining the Laundry Lane team, he taught motion graphics at the University of La Plata, Argentina and ran his own animation studio.

Santiago has extensive experience across all aspects of motion graphics design and has worked on large projects for TV, advertising, motion tracking, cartoon animations and explainer videos. He brings a wealth of experience to every project.

Since joining Laundry Lane, Santiago has worked on projects for Department of Foreign Affairs & Trade, Attorney General’s Department (Stay Smart Online and Royal Commission into the Protection and Detention of Children in the Northern Territory, Comcare, Department of Jobs & Small Business, Transport NSW, Sydney Trains, City of Parramatta, North Sydney Council, Spinal Cure Australia, Australian Digital Health Agency, Cancer Institute NSW, Royal Flying Doctors Service and Northrop Engineers.

Oscar Byrne

Digital Marketing Intern

Read more about Oscar

Oscar is a Digital Marketing intern in the second year of a BA Communications (Media Arts & Production) at the University of Technology, Sydney.
He is passionate about film & digital media, with a keen interest in video marketing, and is excited about broadening the reach of Laundry Lane’s content alongside such a talented team.

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