About us

Laundry Lane is a creative collective of film makers, animators, editors, motion graphics experts, writers and producers all committed to making ‘video with heart’. Led by Will and Alexandra Cordukes, we bring together a passionate team of creatives, tailor made for the demands of each project.


Producer & Director, Laundry Lane

Will Cordukes has a diverse skill base with over 20 years experience as a marketing and communications specialist. With a passion for content and video, Will launched Laundry Lane in 2010.

As well as skills in communications, production and strategy, Will is an experienced interviewer and has the ability to tap into the relevant and human side of an interview which supports natural, passionate and honest responses. Will’s strategic skills combined with his creative understanding delivers engaging video that aligns with the clients objectives.

Will graduated from UNSW in 1991 with a Bachelor of Commerce (Marketing)


Director, Laundry Lane Health

Alexandra Cordukes joined Laundry Lane as a company director in January 2015. Through her work in health communications and with NGO’s, Alexandra has been responsible for bringing about significant awareness, growth and change to charities such as Hamlin Fistula Relief and Aid Fund and The Mirabel Foundation.

Alexandra recently joined the board of Beehive Industries – a social enterprise supporting disadvantaged seniors and people with disabilities. Alexandra’s strong focus in health communications and her passion for health education has led to the launch of Laundry Lane Health.

Alexandra holds a Masters in International Public Health.


Art Director & Motion Graphics Artist

Santiago heads up creative and design at Laundry Lane. In addition to his expertise in motion graphics, his portfolio of work includes large scale projects for TV, broadcast design, advertising, after effects and post production, cartoon animation and explainer videos. The videos he produces not only engage the eye of increasingly discerning modern audiences – they also deliver the message effectively.



Jessica is our in house powerhouse and resident producer, recently graduating with a BA in Communications (Journalism) from The University of Technology.

Her unique experience across communications, media and production are a fabulous asset to our clients and the wider Laundry Lane team. Jessica works across a variety of projects at Laundry Lane and is currently producing content for the Royal Commission into the Protection and Detention of Children in the Northern Territory.


“I have worked with Alexandra and Will on four video projects over the past two years and each video they have produced has been fantastic. In particular the video they collaborated with us on for our 25th Anniversary. It accurately, respectfully and emotively portrayed our clients stories and brought to life the importance of the work and programs that STARTTS does with refugees.They brought out the best in our refugee clients through their sensitivity, understanding and compassion and made the process easy for everyone involved. I would highly recommend them.”


“Laundry Lane completed a complex video project for us in late 2013, creating a series of 16 induction videos. Will brought a high degree of professionalism to the project and was able to advise us and help us navigate unchartered territory in a way that ultimately made the project seem easy. The videos were received extremely well within Primary Health Care and I would have no hesitation in recommending Laundry Lane to other organisations.”


“Laundry Lane has provided video and production services for Cancer Council’s national fundraising events for the last 2 years. Their work has included scripting and developing social media messages for viral campaigns, through to patient and organisational case study stories and longer ‘how-to’ videos.

Filming cancer patients during the many different stages of treatment can be a challenging job and Will always handles the task with creativity, sensitivity and compassion.

Will’s humane approach brings out the best in the subject and Laundry Lane has been invaluable in creating an emotional connection between viewer and subject. Their authentic storytelling has enhanced the work of Cancer Council and helped raise awareness of our cause.

No job is too big or small for Will and his team and they have often gone over and beyond the original scope to bring us the best story. Laundry Lane has worked with a wide variety of subjects for Cancer Council, from 5 year old cancer patients, through to CEO’s, Federal Members of Parliament and our celebrity ambassadors including Michael Clarke and Stephanie Rice.

As a not for profit organisation Cancer Council works to modest budgets and Laundry Lane always accommodates our scope of work and covers the brief within budget.
I would strongly recommend Will Cordukes and Laundry Lane for their video production and storytelling services.”


“I couldn't recommend Laundry Lane more. This is a fantastic small business, which is professional, helpful and demonstrates genuine care and attention in their work. Not only did they bring ideas to the table, that supported our vision in the creation of a range of videos, but they also brought sensitivity to interviews on difficult topics and a strong knowledge of research and health issues. I've made several videos with Laundry Lane now and I always enjoy the experience of working with their friendly, warm and fun team.”


Right now there is so much video content out there. At laundry lane we believe a video needs passion and authenticity at its core if it is to shine through.