Australian charities are getting creative on TikTok, and it’s working. While the platform can feel chaotic, it’s also a space where attention is earned through authenticity, storytelling, and a bit of guts.
We’ve rounded up 10 standout TikToks from 10 different Aussie charities, each one showing how to connect, inspire, or educate in under a minute. Whether you’re in comms, fundraising or digital engagement, there’s something here to learn from, adapt or simply admire.
Starlight Children’s Foundation Australia
Why we liked it: A powerful, emotionally rich story told in under a minute, blending heartfelt testimony with real moments of joy and impact.
@starlightau Bring joy to sick kids like Alice by donating before June 30 💜⭐🙏
♬ original sound - Starlight Childrens Foundation
Why we liked it: A simple, personable way to spotlight the team while sharing practical tips, it feels warm, relatable, and easy to engage with.
@cancercouncilvictoria Doing Dry July? 💧 Here are some quick tips to help you through: ✅ Set a goal 🥤 Try alcohol-free alternatives 🗓️ Plan for social events 👯 Get your workplace involved 💛 Fundraise for Cancer Council to support people affected by cancer Feel better, make a difference. Sign up now via the link in our bio or dryjuly.com. #DryJuly #CancerCouncilVictoria #CancerCouncil #AlcoholFree ♬ bounce i just wanna dance - фрози & joyful
Why we liked it: Showcasing lived experience is always powerful, and this one gives a compelling glimpse into refreshable braille technology and its real-world impact.
@guidedogsaustralia In the age of smart devices, AI and other Assistive Technology, is there still a need for #Braille? The answer is a definitive YES! January is #BrailleLiteracyMonth, which celebrates Louis Braille’s revolutionary system of reading and writing. As Guide Dogs Lived Experience Presenter Cath Mahony demonstrates, #technology has not replaced Braille but rather is enhancing its use. Watch as she shows you how she uses her Refreshable Braille Display. Video description in comments. #LowVision #Blind ♬ original sound - Guide Dogs Australia
Why we liked it: Many of us discovered Kangala through Valerie the dachshund’s story, but their content goes beyond the viral moments, offering bite-sized education on native animals while showing the hands-on care behind every rescue.
@kangala_rescue What does a baby kangaroo sound like? 🦘 Baby kangaroos generally make two types of sounds, this sound here is usually made when a baby joey is calling out for his Mumma. Sadly we hear this heartbreaking call after they are rescued for a few days as they just don’t understand what’s happened & they miss their Mother’s terribly.💔 In this case he is calling out to me for confort and his bottle, as I’ve now taken on that roll. ♥️ The other call or sound is a short clicking, which usually means stay away or danger is nearby.♥️ You can help us support these orphans by heading to the link in our bio 💚#kangaroosoftiktok #babykangaroo #wildlife #cutebabyanimals #rescuedanimals #kangaroo #animallove ♬ Beautiful Memories - Lux-Inspira
Why we liked it: This one combines impact and emotion beautifully, it shows the scale of WIRES’ work, celebrates the animals they’ve helped, and ends with a heartfelt, clear call to action that speaks straight to animal lovers.
@wireswildliferescue Hey 👋 We're WIRES, Australia's largest animal rescue charity. #WIRESWildlifeRescue ♬ original sound - WIRES Wildlife Rescue
Australian Red Cross Lifeblood
Why we liked it: It opens with a clever hook, how a milkshake can save up to three lives, and follows through with a light, engaging look at the perks of giving blood (yes, including the snacks).
@lifebloodau Giving blood is so easy and along with making a difference, the post-donation snacks will make you want to come back for more. #lifebloodau #milkshake #donateblood #blooddonation #comeback #australia #donors ♬ Slot Machine - Veronica Fusaro
Why we liked it: It invites genuine connection by encouraging viewers to duet, turning a personal story into a shared moment and giving supporters a simple, meaningful way to show solidarity.
@fightmnd_ MND has taken away Neale’s voice, but not the fight. #Duet this video and speak Neale’s words to share his message and #FightMND Get your beanie! #BigFreeze ♬ original sound - FightMND
Why we liked it: It uses a fun green screen format to walk through practical, research-backed ways to feel happier, all while tying it back to Social60’s message about spending an hour a day connecting with others.
@waysidechapel Increasing your face-to-face social contact helps to fight back against loneliness. Here’s some ideas of how to get your #Social60 ♬ Chill Vibes - Febri Handika
Why we liked it: It gives a dramatic, real-time view of surf lifesaving in action, combining drone footage and on-the-ground coordination to show the skill, speed and impact of volunteer rescuers.
@surflifesavingnsw #RESCUE // On Saturday the Gerringong SLSC team including the patrolling lifesavers and DPI Drone operator used the UAV eyes-in-the-sky technology to rescue a surfer swept out to sea by the huge swell. Here’s how it looked from the air. Well done to the IRB crew Mark and Simon on their skill in the surf. #rescue #bigsaturday #swell #eastcoastswell #gerringong #fyp #foryou #foryourpage #sls #surfrescue #drone #uav #lifesavers ♬ original sound - Surf Life Saving NSW
