EOFY’s done. Time to put away the spreadsheets and put your creative hats on.
We’ve pulled together a bunch of ways you can get your Christmas Appeal campaign off the ground, whether you’ve got a tight budget, or a little more to play with.
If your time or budget is limited, start with what you’ve already got
- Add a fresh voiceover to existing footage: Reframe past content with a new Christmas message and soft festive music. Reflect on the year or highlight what a donation could mean right now.
- Share a “where are they now?” story: Follow up on a story you’ve told before. Add a short intro for context, then show how things have changed.
- Turn photos into a narrated story: Stitch together a series of stills with voiceover or captions. Use music to add feeling. Even WhatsApp voice notes or phone interviews can become something powerful.
- Cut down past content into short edits: Break longer pieces into punchy 15 to 30 second clips for Instagram, Facebook or TikTok. Add subtitles, seasonal calls to action and use them across Stories, ads or countdown posts.
- Create a quote-driven montage: Overlay past quotes from interviews, donors or clients onto atmospheric footage or stills. Great for evoking emotion without needing a new shoot.
- Add animated text to old visuals: Use a strong existing moment and overlay animated text or stats. Tools like Canva or Adobe Express make this simple, or we can help.
- Involve your community (remotely): Invite a few supporters or team members to record short video or audio messages sharing what your cause means to them at Christmas. Compile them into a heartfelt montage.
Got a bit more budget? Here’s what you might build
- A story-led brand film: One strong, emotional story beautifully produced with cinematic visuals, custom graphics or animation. A centrepiece for your whole campaign.
- A mini Christmas ad: Scripted, social-first and high-impact. The kind of creative you’d expect from a brand, but rooted in your cause.
- Animated storytelling: Animation adds clarity, warmth and flexibility. It’s great for inclusive messaging or complex issues. Can be poignant or playful, depending on your tone.
- A campaign suite from one shoot: Plan a shoot that gives you a hero video, social cutdowns, donor thank-yous and reusable B-roll. Maximum mileage from one creative investment.
- A feel-good community showcase: Film supporters, volunteers or beneficiaries sharing what your mission means to them. We’ll shape it into something joyful, authentic and full of heart.
Need a little creative spark? Check out our round-up of standout Christmas campaigns for fresh ideas and inspiration.
