Starlight Children’s Foundation engaged Laundry Lane to develop an animated video that would communicate their mission and impact in an engaging, story-driven way. The video was designed to bring their Theory of Impact to life, showing how emotional wellbeing and social connection improve health outcomes.

We created a dynamic animation that flipped through ‘pages’ of real photos, footage and bold, branded graphics. This layered approach allowed us to tell the story in a way that felt personal and grounded, while maintaining a dynamic pace and delivering important information. The design balanced warmth and clarity, making the concept more relatable and easy to follow for a broad audience.

This animation offers both high-level thinking and a deep emotional connection, a powerful combination to share Starlight’s impact with supporters, partners and the wider community.