NSW Health
Inspiring Health Workers to Step into Something New
Brief
NSW Health engaged Laundry Lane to produce a suite of short videos promoting its new Deployment Program, which offers health workers the chance to take on short-term placements across rural and regional NSW. The videos needed to appeal to a wide range of healthcare professionals, particularly nurses and midwives, and highlight both the professional growth and personal fulfilment that come from working in diverse communities.
The goal was to create a campaign that felt warm, authentic and inspiring, encouraging health staff to see the program not just as a job opportunity but as a way to make a tangible difference.
Solution
We developed a creative approach that combined real stories with engaging animation. A vibrant animated overview video introduced the program and its benefits, designed for strong cut-through on social media. This was supported by a series of short documentary-style films capturing the experiences of health workers living and working in regional areas.
Filmed with a natural, unscripted tone, these stories showed genuine moments of connection in both workplaces and community life, reinforcing the human side of healthcare. The mix of authentic storytelling and polished design created a consistent campaign look that was informative, uplifting and true to the NSW Health brand.
