The Attorney-General’s Department aimed to create communication materials to raise awareness about coercive control among young people entering relationships for the first time. The goal was to showcase effective responses to family and domestic violence and to promote consistent support and safety outcomes for victim-survivors.

To achieve this, we produced two animated explainer videos featuring a realistic scenario involving a young couple, Maya and Jay, who experience coercive control. These videos were designed to encourage personal reflection and empower both young people and adults to recognise and address abusive behaviours. Additionally, we developed factsheets and conducted focus group sessions to test the materials, ensuring they were culturally safe, appropriate, and effective for both the 12-18 age group and adult audiences.