B Lab Australia & Aotearoa New Zealand are hosting Assembly 2025 at Glenworth Valley, a flagship gathering for B Corps and purpose-driven leaders. To capture the spirit of the event and extend its reach beyond attendees, B Lab wanted a suite of videos that would showcase the energy, ideas, and impact of the conference. The content needed to both celebrate the Assembly experience and provide enduring assets for B Lab to engage with current and future members, partners, and changemakers across the region.

We partnered with B Lab to film across the Glenworth Valley setting, combining scenic location visuals with dynamic coverage of keynote sessions, panels, and community moments. By weaving together authentic interviews with attendees and organisers, we created a narrative that highlights the value of Assembly: bold conversations, practical takeaways, and a thriving community committed to using business as a force for good.

The video suite included a hero highlight reel to capture the energy of the event, shorter cutdowns optimised for social channels, and evergreen edits that B Lab can repurpose to promote future Assemblies and ongoing movement building. The result was a set of vibrant, versatile assets that showcase the power of gathering and the momentum of the B Corp movement across Australia and Aotearoa New Zealand.