B Lab Global needed a clear, engaging way to communicate the upcoming changes to B Corp certification standards. The goal was to inform and reassure current and prospective B Corps around the world, while reinforcing the movement’s ambition to drive meaningful systems change.

We developed an animated explainer that strikes a balance between clarity and inspiration. Using clean, purposeful motion design and accessible voiceover, the video walks viewers through why the standards are evolving, what’s changing, and how businesses can prepare. The tone is confident and collaborative, positioning the new standards as an exciting opportunity to raise the bar for impact. This video now serves as a key communication tool across B Lab Global’s platforms, helping guide the international B Corp community through the transition with transparency and trust.