Breast Cancer Trials wanted to create a powerful piece that would both celebrate their legacy and inspire continued commitment to their mission. Having worked with their researchers, trial participants, and supporters for over a decade, we were asked to revisit some of the most impactful case studies and weave them into a cohesive story. The aim was to capture the human side of breast cancer research, showing the progress made and the possibilities still ahead, while reinforcing the importance of ongoing trials.

We created the Ambition Video, a six-minute film that combined archival case studies with new storytelling to honour the organisation’s achievements and highlight what remains to be done. The narrative balanced honesty and hope, drawing on the voices of researchers, trial participants, and supporters to create an emotive yet inspiring reflection of Breast Cancer Trials’ impact.

The film’s cinematic style elevated the stories while maintaining authenticity, ensuring the audience could feel both the scale of the challenge and the strength of the community behind the research. The emotional impact was evident in the response: during Breast Cancer Trials’ strategy day, board members, researchers, and staff were deeply moved, with many describing the video as a reminder of why their work matters and how it transforms lives.

The Ambition Video now serves as a flagship piece, honouring Breast Cancer Trials’ history while motivating continued support and participation in their vital research.