The Cabrini Foundation was preparing to launch the public phase of its most ambitious capital campaign to date, The Next Era, and needed a hero video that would resonate emotionally with major donors and the wider philanthropic community. The aim was to ignite a sense of shared responsibility and legacy, encouraging supporters to help shape the future of healthcare through their generosity.

Drawing inspiration from the campaign’s printed case for support, the video brings Cabrini’s generational impact to life by spotlighting how the organisation is there for patients and families at every stage of life, from maternity to palliative care. By weaving together emotive human stories, architectural renders of the new development, and a forward-looking message of shared purpose, the video invites viewers to become part of a healthcare legacy that will support generations to come. The film plays a central role in Cabrini’s capital campaign events and donor outreach in 2025.