CHIA
CHIA: Mental Health Training Series
Brief
The Community Housing Industry Association (CHIA) approached us to create a Mental Health Training Series of five short videos (3–5 minutes each) to support housing sector workers. The series needed to cover challenging topics, such as Understanding Intergenerational Trauma and Responding to Mental Distress, in a way that felt supportive, authentic, and directly relevant to frontline staff.
Solution
We developed a hybrid format that combined expert interviews delivered straight to camera with hand-drawn graphic text and animations. This creative approach allowed us to adapt the visuals for each topic while maintaining a cohesive style across the series. The mix of real voices with dynamic animated elements resulted in training content that is both engaging and credible, giving housing workers practical tools while acknowledging the realities of their work.
