Coast Shelter wanted to create an overview video that would promote their mission, values, and services to the wider community. The goal was to build awareness of the breadth of support they provide, from housing and meals to counselling and advocacy, while reinforcing their role as a trusted and compassionate organisation. The video needed to connect emotionally with audiences, inspire community support, and provide versatile content for use across events, campaigns, and digital platforms.

We developed an emotive storytelling approach that put people at the centre of the narrative. By combining powerful interviews with service users and staff alongside authentic footage of Coast Shelter’s work in action, we created a compelling portrait of the organisation’s impact.

The visual treatment balanced intimacy and hope, showcasing not just the challenges of homelessness and disadvantage, but also the dignity, resilience, and transformation made possible through Coast Shelter’s services. On-screen text and subtle graphics highlighted their values and key offerings, ensuring clarity while keeping the story heartfelt and human.

The result was a versatile overview video that captures both the spirit and substance of Coast Shelter. It positions the organisation as a beacon of support on the Central Coast and provides a cornerstone asset for future fundraising, advocacy, and community engagement efforts.