B Lab ANZ
Celebrating Local Impact
Brief
In the lead-up to B Corp Month, we saw a unique opportunity to use our storytelling and production skills to celebrate the B Corp movement in our own backyard. While not commissioned or affiliated with B Lab directly, the goal was to spotlight the purpose-driven businesses in our local community and share what being a B Corp means to them.
Solution
We created a hero video featuring uplifting vox pops with founders and team members from a range of Sydney-based B Corps. The video captures what B Corp certification represents to these businesses — from environmental commitment to social impact to building better workplaces. To extend the impact, we also produced a series of short-form spin-off videos, each focusing on an individual company’s unique B Corp journey. This content is designed to build momentum throughout B Corp Month and celebrate the thriving community of changemakers working toward a more inclusive, sustainable economy.