Halyard Health

Overview

Using A Hybrid Approach For Health Demonstrations

Brief

Halyard Health were looking to create two explainer videos about the Halyard N95 mask – a promotional video to market the product to health professionals, and one Donning and Doffing instructional video.

Solution

Our client provided us with a branded printed resource explaining how to use the Halyard N95 mask, which we used to inform the look and feel of the videos. We created two videos using a hybrid approach combining 3D graphics and text with filmed footage, which worked well to communicate the technical content in an engaging and comprehensible style. We recruited and filmed with an actor in a film studio demonstrating how to use the mask, and composited this footage onto a blue background. Our motion graphics team then enhanced the visuals with 3D graphics and text, showcasing the product in a sleek, accurate and aesthetically pleasing way – and added professional voiceover, resulting in an effective and dynamic explainer video.

Laundry Lane is located on the land of the Cammeraygal and Gadigal peoples of the Eora nation. We acknowledge their continued connection and contribution to land, water and community and pay our respects to their Elders past, present and emerging. Sovereignty was never ceded; this always was, always will be, Aboriginal land. Laundry Lane is committed to providing a safe, inclusive and culturally appropriate environment for all people regardless of their ethnicity, faith, sexuality, disability or gender identity.

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