The Organ and Tissue Authority engaged us to produce an educational video to guide organ recipients on writing a letter to their donor’s family. The video needed to strike a balance between practical guidance and the deeply personal, emotional nature of organ donation. It also needed to highlight the transformative impact of this act, while supporting recipients to express their gratitude in a respectful and thoughtful way.

We created a 12 minute video that combines personal stories with clear, practical advice. The project featured interviews with a donor family member, a heart transplant recipient, and a presenter who provided expert context. By filming across both studio and outdoor settings, we introduced a visual variety that kept the video engaging while underscoring the themes of connection and transformation. The addition of motion graphics and carefully designed creative elements supported key messages, while scripting, talent casting, and campaign development ensured the content was both informative and deeply human.