At Laundry Lane, our ‘Video with Heart’ philosophy is underpinned by a sensitive storytelling approach which puts the storyteller at the centre of the production process. Our experience working with many healthcare organisations such as CancerAid, Breast Cancer Trials, Royal Flying Doctor Service, NSW Health and AbbVie has shown us the necessity of treating storytellers with empathy and respect, as many of them are sharing very personal and vulnerable experiences.
When it comes down to it, your storytellers are critical voices for your brand, so they need to be nurtured. And we know that when people feel comfortable and well informed they tell their best stories.
Consent
Consultation
Empower
Listen don’t lead
Build trust
Don’t stereotype
We are proud supporters of the Dignified Storytelling movement.
“Sensitive storytelling is about listening to people, understanding their emotional boundaries, and validating their lived experience. It’s about giving people the room to relax in front of the camera, and to find their voice. And that takes time and patience.”
Will Cordukes, Director, Laundry Lane
