In recent years, TikTok has rapidly evolved from a platform known for dance challenges and viral trends into a powerful tool for storytelling, fundraising, and social impact. Nonprofits in Australia and around the globe are beginning to recognise the immense potential TikTok offers to engage with new audiences, raise awareness, and drive donations. With its unique blend of creativity, community, and algorithmic discovery, TikTok is becoming an essential channel for nonprofits looking to amplify their missions.
The Power of TikTok for Nonprofits
TikTok’s ability to democratise content discovery is one of its most significant advantages. Unlike other social media platforms, where reach often depends on follower count, TikTok’s algorithm prioritises engaging content. This allows even small nonprofits with limited marketing budgets to go viral and reach millions of potential supporters. For organisations that need to maximise their resources, this feature is particularly valuable.
Also, TikTok’s user base is predominantly young and socially conscious, making it an ideal platform for causes that resonate with the values of Gen Z and Millennials. These generations are passionate about social issues and are more likely to engage with and support causes through digital platforms. Nonprofits that successfully tap into this audience can build strong, lasting connections with a new generation of supporters.
TikTok’s Support for Nonprofits: Training 100 Charities
Recognising the platform’s potential for social good, TikTok recently launched an initiative in the UK to train over 100 charities on how to effectively use the platform. This program is designed to equip nonprofits with the skills and knowledge needed to create compelling content, engage with the TikTok community, and achieve their goals.
Australian Charities Successfully Using TikTok
Here are some examples of charities that have used TikTok in informative and imaginative ways.
Education, Awareness and Explainers:
- OzHarvest: ‘Australia Is In A Food Crisis’
- Australian Conservation Foundation: ‘Features That Make the Platypus Unique.’
- Wayside Chapel: ‘1 in 5 Australians Experience Loneliness.’
- World Vision: ‘4 Ways to Reduce Child Labour in the Beauty Industry.’
Tutorials and Tips:
- OzHarvest: ‘Ice Tray Hacks’
- Vinnies: ‘Elevating This Vest from Vinnies.’
- GuideDogs Australia: ‘Puppy Work Out.’
- Surf Life Saving QLD: ‘How to Walk on Hot Sand.’
Case Studies and Storytelling:
- Australia for UNHCR: ‘Elkhansa’s Story of Resilience.’
- World Vision: ‘Mujeb’s Story.’
- Unicef Australia: ‘Kyiv’s Story.’
Campaigns and Initiatives:
- Australia for UNHCR: ‘The Reluctant Shanty.’
- Red Cross: ‘Have You Heard About Trauma Teddies?’
- RSPCA: ‘Adopt Don’t Shop.’
- Ronald McDonald House: ‘RHMC Tour.’
Team, Culture and Values
- Vinnies: ‘Is Vinnies An Ally?’
- Unicef Australia: ‘Meet Some of our Fundraisers.’
- Wilderness Society Australia: ‘What We Do.’
Fundraising and Volunteering:
- Vinnies: ‘How Can I Support Vinnies.’
- Movember: ‘Meet The Ultimate Fundraising Duo.’
- Heart Foundation: ‘Donate Today.’