Each fortnight, “Video With…” dives into the best of the video world, from TV commercials to TikToks. There are just two criteria: the video must align with the week’s theme and must have the power to cut through the noise.
Our themes are inspired by conversations happening in the Laundry Lane office, ranging from “Videos with Mascots” to “Videos with Jingles.” The possibilities are endless.
What does “cut through” mean? It’s a video that stops the scroll, even if just for a moment. It might make us laugh, teach us something new, showcase beautiful craftsmanship, or evoke strong emotions (shock, awe, delight, horror, you name it).
“Video With…” is part investigation, part treasure hunt. Our goal is to inspire you to try something new in your marketing and communications journey and to explore the engaging and creative world of video production.
This week, we’re exploring videos that focus on ageing. For years, ads painted ageing as something to fight against, but now we’re starting to see brands embrace it as something to celebrate (which we strongly believe it is!).
We’ve picked a few videos that break those old stereotypes and show ageing as a natural, positive part of life. From campaigns celebrating health and wisdom to those shifting from ‘anti-aging’ to ‘pro-aging,’ these ads are paving the way for more inclusive, real portrayals of getting older.
At Laundry Lane, we believe in the power of video to create change, and this week’s picks highlight how brands can do better by portraying all ages.
Matthew Broadstock:
“Striking character designs, animation and a great use of lighting work to make a very touching and heartfelt animation.”
Rhea Kamath:
“Why do we value old objects more than older people? This campaign celebrates the strength and wisdom that comes with ageing, while confronting uncomfortable truths about how society has undervalued older generations. With striking AI-generated artwork and a powerful film from an Academy Award-winning director, it grabs attention and sparks an essential conversation about ageing.”
Tom Ewart:
“I found this insightful and really well crafted.”
Jade Stewart:
“I’d pick this one even though it’s technically not an ad.”
Ashleigh Dyer:
“Love how much personality every character has in the scene. Looks like a vibe.”
David Xuareb:
“Both of these live rent-free in my head. The quality isn’t great but they were the best that I could find.”
Isabel Zakharova:
“If we’re allowed to submit films haha… I’d pick “Up” because it shows such a positive perspective on aging, that life can be filled with surprises, adventures and new friendships, no matter how old you are.”
If you’ve made it this far, here’s a fact for you, former outback grazier Dexter Kruger becomes Australia’s oldest man, marking 111 years and 124 days.
If you’ve seen ads that have made an impact on you in the ageing space, please share them in the comments below.
Until next time.
