It feels like every week a new campaign drops into our feeds, some spark a scroll, others stop us in our tracks.
Right now, there are a handful of campaigns doing exactly that. They’re smart, human, and in some cases, unexpectedly moving. From cheeky reminders about mammograms to AI for good, handwritten notes of hope, and even cookies as an antidote to loneliness, these ideas show just how powerful creativity can be when it meets purpose.
Here are nine campaigns we’re loving at the moment, and why they stood out to us.
Greenpeace’s Plastic Is Everywhere
Its charming, pared back illustrative style manages to make an otherwise wicked problem engaging and easy to digest. It’s funny, snappy and a bit tongue in cheek.
Bupa’s Let’s Talk Health Series
We really loved this series because it included 6 people opening up about their health journey, in a really authentic and vulnerable way. Speaking up is something that takes courage, but it’s only by doing so that we can spark awareness and change.
Shelter’s Our House is Not a Home
We like this ad because it exposes the gap between “a house” and “a home”, making visible the cramped and unsafe realities of temporary housing.
Pedigree’s Adoptable
We like this campaign because it shows how AI can be used for good, turning everyday shelter dog photos into powerful ads that actually help dogs find homes.
Save the Children’s Start with a Child
What we like about this campaign is how it reminds us that even in all the bad news, change can start small, with one child’s future.
Lion Cub’s Cookies Loneliness Week Activation
We like this campaign because it showed that combating loneliness doesn’t always take a big system shift, sometimes it’s as simple and powerful as being there in person.
Papyrus’ UK Notes of Hope
We like this campaign because in an age of digital everything, seeing something so tactile and low-fi as handwritten notes makes the message of hope feel deeply personal.
Breast Cancer Foundation NZ’s Maybe It’s a Sign
We like this campaign because once you see it, you can’t unsee it, suddenly everything looks like a reminder to book your mammogram.
F Cancer’s Pick Up Your Poop
We like this campaign because it points out the irony, we’ll scoop up dog poop without hesitation, but hesitate when it comes to a simple test that could save our own lives.
