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Our Impact

We tell stories for good.

That means being good ourselves in how we work, who we work with, and the footprint we leave behind.

Laundry Lane creates human stories that deepen understanding, build empathy and contribute to positive social and environmental change.

We do that through the work itself. Every film and animation we make is a chance to amplify underrepresented voices, promote inclusion, support health and wellbeing, and help audiences engage with complex human experiences in a way that leads to informed, empathetic action.

Our purpose shapes which projects we take on and how we make them. We look for work that reflects real human experiences and important social issues. Before we start, we take the time to understand what our clients, participants and communities need. We collaborate with diverse voices, including people with lived experience, so the stories we tell are accurate and respectful, and we build accessibility and inclusion into our projects from the start. Beyond our client work, we give back through pro bono projects and community partnerships, including our partnership with Orange Sky Australia.

It also guides the bigger decisions, like how we spend our time and resources, and how we build relationships with the clients, collaborators and communities whose stories we help tell.

Laundry Lane is a certified B Corp, which means we’re independently assessed against rigorous standards of social and environmental performance, accountability and transparency. Our directors, Will Cordukes and Alexandra Cordukes, have formally reviewed and approved this purpose, and we revisit it every year to make sure it still reflects how we work.

15,818

dollars donated to charity in 2025

38,885

dollars in pro bono services delivered in 2025

1.91

of gross revenue contributed to giving

2.5%

our target for giving as a % of revenue in 2026

Our Road to Net Zero

Every business has an environmental footprint. We measured ours, and now we’re working to reduce it.

In 2025 we completed our first full carbon assessment. The biggest finding was that most of our emissions don’t come from our office or our cars, they come from our supply chain, the software we use, and the agencies and contractors we work with. That means reducing our impact requires more than switching off lights. It means making better choices about who we work with and how we work together.

We’re committed to net zero by 2050, and we’re tracking our progress every year to make sure we get there.

Justice, Equity, Diversity & Inclusion

As a B Corp Certified business, we are committed to fostering a workplace where people feel respected, valued and able to contribute fully. We seek to embed principles of justice, equity, diversity and inclusion into our hiring, leadership, partnerships and day-to-day decision-making, and we continually look for opportunities to learn, improve and create positive impact.

Laundry Lane is committed to respecting internationally recognised human rights throughout our business, including the United Nations Guiding Principles on Business and Human Rights, the Universal Declaration of Human Rights and the International Labour Organization Declaration on Fundamental Principles and Rights at Work. We seek to create safe, inclusive and equitable experiences for our employees, contractors, clients, suppliers and the communities whose stories we tell. We strive to conduct our work ethically, listen to the voices of affected stakeholders and avoid actions that may cause or contribute to harm.

What we’ve done

  • 2022: Started composting in the office kitchen
  • 2022: Switched to recycled office supplies
  • 2022: Started recycling plastic
  • 2022: Switched to local plant-based catering
  • 2022: Improved office energy efficiency
  • March 2024: Completed a full waste and energy audit
  • January 2025: Transitioned first company vehicle to electric
  • June 2025: Moved to a B Corp certified bank
  • July 2025: Switched to 100% GreenPower
  • From 2025: All business flights offset at point of booking

Where we’re headed

  • 2024: Baseline established: 180.6 tonnes CO2e
  • 2024: Emissions already cut by 10%
  • 2025: Emissions cut by a quarter
  • 2026: Emissions cut by half
  • 2027: Nearly there
  • 2029: 90% reduction achieved
  • 2030: Net zero (direct emissions)
  • 2050: Net zero (full supply chain)

What we're doing

Partnering with Orange Sky

We’ve partnered with Orange Sky, a not-for-profit providing free laundry and shower services to people experiencing homelessness. A percentage of each project we complete goes directly to supporting their work.

Supporting Rheumatic Heart Disease Awareness

We partnered with the Heart Foundation to raise awareness of Rheumatic Heart Disease in First Nations communities, a condition that disproportionately affects Aboriginal and Torres Strait Islander Australians and remains largely preventable. It was an honour to bring our storytelling skills to a cause that deserves far more attention. We launched the video with fellow B Corps at Heaps Normal Health Club in Marrickville.

Cleaning Up Manly Lagoon

For the second year running, the Laundry Lane team got outside for Clean Up Australia Day. This year we went deeper, consulting with Mel from Manly Lagoon Friends to understand the local environment before rolling up our sleeves to clean up Manly Lagoon. We also made a short education video to help spread the word and encourage more people in the community to get involved. 

We Built A Staff Gym

We converted our spare storage room into a staff recreation area and gym. Looking after the people who work here is part of being a good business, and this felt like a tangible way to put that into practice. Calling on friends, family, and Facebook Marketplace we sourced nearly everything second hand, giving some dusty weights a second life.

Running on 100% Renewable Energy

From July 2025, our office runs entirely on GreenPower. We’ve also installed an EV charger on site, available to staff and visitors. Two small changes that reflect a bigger commitment to reducing our footprint wherever we can.

Free CPR Workshop For Our Community

Sudden Cardiac Arrest can strike anyone, anywhere, at any time. In Australia, over 25,000 people experience it each year, but sadly, only 5% survive. We opened the doors of Freshwater Surf Club and invited the local community in for a free CPR training session with Heart of Nation. Heart health is something we care about personally and professionally, and giving people the skills to act in an emergency felt like a meaningful way to contribute to the neighbourhood around us.

Dalal's Story Wins At The WHO Health And Film Festival

In 2024 we partnered with STARTTS to tell Dalal’s story, a film created to promote equitable healthcare access for migrants and refugees navigating the Australian health system. The film went on to win the Migrant and Refugee Health Prize at the 2024 WHO Health and Film Festival. It’s one of the stories we’re most proud of, and a reminder of why getting these stories right matters.

Spotlighting The B Corp Community

We used B Corp Month as an excuse to do what we love, tell stories for the community we’re proud to be part of. We brought Sydney B Corps into our studio to capture what certification really means to the people building purpose-driven businesses, and sat down with the CEO of B Lab for a dedicated video series shared with our community. None of it was commissioned. We just believed it was worth making.

Follow along our journey