Department of Health and Aged Care

Overview

Building Companionship Through Volunteering

Brief

The Department of Health and Aged Care were seeking support in the promotion of the new volunteer visitors program whilst simultaneously encouraging sign-ups.The primary objectives were to increase awareness within the volunteering and aged care sectors, showcase the culturally and geographically diverse participants of the ACVVS program, and boost visits to the ‘Become a Volunteer’ webpage on health.gov.au.

Solution

The “This Year I Volunteer” campaign explores the heartwarming and occasionally humorous bond between an older person and a volunteer through a series of questions they ask each other. These videos also capture candid and spontaneous moments, highlighting the genuine connection between the pairs.

Peter & Jack

Gaynor & Irene