Department of Health and Aged Care
Building Companionship Through Volunteering
Brief
The Department of Health and Aged Care were seeking support in the promotion of the new volunteer visitors program whilst simultaneously encouraging sign-ups.The primary objectives were to increase awareness within the volunteering and aged care sectors, showcase the culturally and geographically diverse participants of the ACVVS program, and boost visits to the ‘Become a Volunteer’ webpage on health.gov.au.
Solution
The “This Year I Volunteer” campaign explores the heartwarming and occasionally humorous bond between an older person and a volunteer through a series of questions they ask each other. These videos also capture candid and spontaneous moments, highlighting the genuine connection between the pairs.
Peter & Jack
Gaynor & Irene