Breast Cancer Trials worked with us to create an explainer video on why leaving a bequest in your will is a significant and worthy thing to do while promoting the participation in research trials.

We start with a slow and cinematic, immersive introduction to the story. Then tell a condensed version of Paul’s wife’s struggle with breast cancer and show how much it has affected him emotionally. This helps the viewer empathise with Paul and then when he explains why leaving a  bequest is so important to him, the viewer might imagine themselves in his situation and drive them to consider leaving a bequest.