Cabrini Health engaged Laundry Lane to produce a video that would ignite excitement and inspire philanthropic support for its most ambitious project to date. Building on the “Next Era” campaign concept, the video needed to capture the scale and significance of Cabrini’s vision while connecting emotionally with potential donors. The final piece would be shared at key fundraising events and through strategic communications.

We created a four-minute video that combined heartfelt interviews, cinematic visuals and refined motion graphics to bring the Next Era story to life. Filmed on location in Melbourne, the video featured key voices from within the Cabrini community, highlighting both the legacy and future of the organisation.

Motion graphics were used to enhance clarity and branding, while closed captions ensured accessibility. From pre-production through to post, our team worked closely with Cabrini to align the tone with the broader campaign and deliver a compelling, donor-ready story of growth, care and innovation.